Your marketing and communication well organised
Your brand, product or service has something to say. The challenge is making sure the right people see, feel and understand why it matters.
Together, we discover what makes your organisation unique and authentic. We translate that into clear positioning, a fitting communication strategy and creative concepts. We work on the story behind your brand: a story that makes clear what you stand for, connects with your audience and gets people moving.
I help small brands keep their communication moving when there simply isn't enough time in the day: from content and newsletters to websites and campaigns.
Communication, the whole spectrum
Do you want to work on your marketing and communications, and ready to move beyond ad hoc efforts whenever you find the time alongside your other priorities? Do you want to bring more structure to your communications and make your communication work for your mission and goals? Perhaps hiring someone permanently is not the right step (yet), but you do want to professionalise and work with a specialist. I'd be happy to help.
Positioning
A good story starts at the core. I help you get clear on what makes your brand, product or service unique. Where does its character lie? What is the story that is already there, but perhaps hasn't yet been fully uncovered or told?
Together, we bring that essence to the surface and translate it into clear positioning and a story that feels right for you. So you know what you stand for, what sets you apart and what you want to say: a clear foundation to build on.
Strategy
A good communication strategy starts with clarity about where you want to go. What do you want to achieve, and what does it take to get there?
I help you develop a strategy and plan, and connect your marketing and communication goals to your broader ambitions. Who do you want to reach? What do you want to achieve? Where do you want to be visible, and how? And what does it take to remain recognisable, relevant and consistently visible?
I think along with you on communication challenges, help make choices clear and translate strategy into an approach that works in practice.
Concept & Content
Once the foundation is in place, the next part begins: figuring out how to bring your story to life.
I develop concepts, campaigns and initiatives that fit your brand and the people you want to reach. From a creative campaign to a practical social media plan, and from content formats to the content itself. Always with the bigger story in mind.
You can come to me with a specific question, a particular part of your marketing and communications, or for broader support. Wherever you start, I always keep an eye on the bigger picture, so that everything connects with your ambitions and objectives. You can expect a strategic perspective combined with a hands-on approach. Together, we clarify what's needed and how we can best give shape to it.
Flexible monthly support
Practical marketing and communication support, when you need it.
As a business owner, you don't need the same amount of support every week. Sometimes there's room for your day-to-day communication. Sometimes a campaign, launch or important moment needs extra attention. And sometimes things are simply too busy, and marketing and communication are often the first things to fall to the bottom of the list.
It can be helpful to have someone alongside you who knows your business, can step in when needed and help keep things moving. That's why I offer a flexible collaboration.
A set number of hours each month, between 16 to 32, with the freedom to use them where they are most needed, and the option to carry unused hours into the following month. So we can do a little more during busy periods and a little less when things are quieter.
Ongoing communication + busy periods
For your regular marketing and communication, from websites and newsletters to social media and other communication channels. Plus, the flexibility to shift focus when campaigns, launches, events, seasonal activities, a new product or service, anniversary or another important milestone come up.
Remote, dedicated and accessible
You get experienced communication support remotely, but closely involved and dedicated to your business, without the costs and commitments of having someone on your payroll. A flexible way to access support at a rate that works for a small business.
Invitation
Wondering if this way of working could be a good fit for your business? Get in touch for a short online introduction. We can talk about where you are now, what's coming up and explore how I can support you.
Selection of clients
About
Since 2011, I have worked as an independent communication professional for a wide range of organisations, from sole traders to larger SMEs, and from non-profit organisations to commercial businesses across a variety of industries.
What I love most about my work is supporting entrepreneurs who are on a mission and a journey of their own. Bringing in my experience to take a little of the load off, helping them move things forward.
I enjoy diving into a new world, asking lots of questions and getting to the heart of what is going on. What drives your organisation? Where do you want to go? What makes you unique? And what challenges are you facing in practice?
Yes, we dive a little deeper in the beginning. I want to really understand your organisation, your environment and what matters to you. That way, I can quickly get to the heart of things and make sure I can add real value. As a sparring partner, I think things through with you, take things off your plate and help turn ideas into action. Together, we look at what is needed and what type of collaboration works best.
Connect
Curious how I can support your organisation? Call, email, or leave a message through the form, and I'll be in touch soon.
E-mail: mail@lindanijboer.com
Phone: +46 73 5033 659
Location: West-Sweden & remote